Wednesday, March 18, 2020

How to Manage a High-Volume Blog With Your Small Team [PODCAST]

How to Manage a High-Volume Blog With Your Small Team [PODCAST] Have you ever wondered how far ahead you should plan your content schedule and how you should manage your workflow? What do you do to keep everything running smoothly when unexpected projects pop up?   It’s a common challenge and one that many business-owners have struggled with. Today we’re going to be talking to our in-house expert, ’s own Ben Sailer. He’s our blog manager and the one who sends out the emails that you probably receive. We’re going to talk to Ben about planning ahead, keeping on top of your workflow, and honing your publishing process. What Ben’s position as the blog manager of entails. How far ahead Ben plans and how much content he has ready to go at any given time, as well as his thoughts on why planning ahead is important. How communicates with the marketing team so everyone is in the loop at all times. How often the marketing team is publishing content and how they correlate what they’re posting to the day of the week. How Ben gets guest authors and why they are an important addition to the in-house team when it comes to producing content. How the team stays organized with so much going on and what a typical workflow looks like. Ben’s best advice for getting more organized and establishing a marketing calendar. Links: The Blog If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ben: â€Å"We make a lot of effort to ensure that we don’t ever encounter the fire drill situation where we don’t have content clearly laid out.† â€Å"We do a good job making sure that everybody knows what’s coming up. Nothing should ever be a surprise to anyone.† â€Å"My single best piece of advice I would have is don’t get too overwhelmed.†

Sunday, March 1, 2020

3 Sentence Stumbles

3 Sentence Stumbles 3 Sentence Stumbles 3 Sentence Stumbles By Mark Nichol Each of the sentences below represents a distinct type of careless writing that obfuscates meaning. The statements are followed by discussions and revisions. 1. The strategy includes triggers for alternative contingency plans management has decided to implement if certain predetermined events occur or conditions arise. The reader might misread â€Å"alternative contingency plans management† as an admittedly awkwardly extended noun phrase; although the conjunction that is often optional, inserting it before management clarifies that the noun phrase is â€Å"alternative contingency plans† and that the sentence is referring to such plans in the context of how management is dealing with them: â€Å"The strategy includes triggers for alternative contingency plans that management has decided to implement if certain predetermined events occur or conditions arise.† 2. Too often, organizations set goals that are unrealistic and do not appreciate market complexities. This sentence states that organizations set goals with two qualities: The goals are unrealistic and the goals do not appreciate market complexities. However, the intended meaning is that organizations do two things: Organizations set unrealistic goals and organizations do not appreciate market complexities. To clarify this meaning, the sentence should consist of two independent clauses so that the second point is attributed to organizations, not to goals: â€Å"Too often, organizations set goals that are unrealistic, and they do not appreciate market complexities.† 3. Please join us for a panel discussion on â€Å"The Pros and Cons of Retirement Annuities.† This sentence sets up the expectation that it will end with a description of the panel discussion topic, but what concludes the sentence is the name of the panel discussion itself. The panel discussion’s topic and the name of the panel discussion may consist of the same sequence of words, but they have distinct functions and appearances: One is a generic phrase, and the other is a proper name enclosed in quotation marks. If the phrase has the former purpose, the sentence should read, â€Å"Please join us for a panel discussion on the pros and cons of retirement annuities.† If it has the latter role, style the sentence â€Å"Please join us for a panel discussion, ‘The Pros and Cons of Retirement Annuities’† or â€Å"Please join us for a panel discussion called ‘The Pros and Cons of Retirement Annuities.’† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:The Meaning of "To a T"3 Cases of Complicated HyphenationPhrasal Verbs and Phrasal Nouns